http://www.slate.com/id/2141425/fr/rss/Yeah, that's tough. It seems that the industry is always subject to
scalpers.
Back in the day when it was queuing, there were always scalpers there in
line. In Cincinnati there was a pharmacy in the suburbs. The many times I
arrived at 5:30 a.m. (for a 10 a.m. on sale) and some dude is there in the
parking lot. Gets out of the car goes to the door as I pull in.
Fortunately I beat him for the '95 Phish Nutter Center show. Got great
seats for that.
But even then we fought against those who got to call in their orders.
Would temporary online and phoneline blocks work? Again, the scalpers will
just get in line. This begets the "line lottery" issue where it is random.
Again, the hardcore fan is screwed.
Could they go to exclusive will call? Maybe. That could be a cluster fuck
at larger venues, or the requirement that the venue employ a lot of people
for a short time to distribute tickets.
Maybe do all internet and do all print your own tickets but deliver the
tickets the morning of the event. Makes people less reluctant to buy on
ebay if they don't get hard tickets.
The thing about it is that we are smart as are the scalpers. Every time I
find a way to get to the front of the line they find a way to reduce my
chances of that. It seems that tiered pricing works pretty good on those
high end events. But for a small club show or GA event you can't work the
tiered pricing so well.
I guess it isn't all TicketMaster's fault. They are the easy target. I so
welcomed online sales. As an out-of-towner willing to travel to see a show
I'm very happy to have access to it. I grudgingly pay convenience fees.
$10.85
Fricken $10.85 for a Phil Lesh/GRAB show this summer.
That's the bigger outrage, I think. There is so much market power there it
isn't funny. They cannot justify charging different convenience fees for
different events or for different priced tickets for the same event. Any
justification for a convenience fee would be to cover the average total cost
per ticket sale. And I cannot be convinced the marginal cost of selling one
more ticket is more than a buck. Even when you have to have a person sell
it to you that time is valued less than a buck.
And TM has us by the balls. "There's always the box office," they can point to. But that is a weak response that deflects the issue. The point is that it doesn't cost $10.85 to sell one ticket. And when you buy more than that in one transaction, the average and marginal costs are both falling. Marginal cost HAS to be zero for any ticket over 1 (up to the point where it increases the weight of the envelope, and that's only like 25-cents at probably the 7th or 8th ticket). Furthermore, for an event in high demand you have no box office advantage. For the recent run of Radiohead onsales, I bet no more than the first two people in any line at any box office or Ticketmaster retail outlet got tickets. So again, you're resigned to use only Ticketmaster.
Don't get me wrong. If I had the market power that Ticketmaster has I'd be charging whatever I could too. Ticketmaster has shored up their market power in large part by being agressive and signing venues to have Ticketmaster be the exclusive (alternative to box office) seller of tickets. They probably make the deal so sweet that competitors like tickets.com or ticketweb.com find it difficult to compete.
They also are figuring out that those of us who want to go to see an event are usually willing to pay more than we usually pay. Ok, so they steal some of our consumer surplus. I use steal only because in a more competitive market the price would certainly be much lower. Here's the rub: we don't get to haggle over the surplus. They have us by the balls. Take it or leave it and go to the box office.
OK, I rant. What can I do to solve the problem. Not go to shows or games? Sure. Only buy from box office? sure.
The bigger issue here is that this is something that deserves a court battle. But the little guy can't go up against the mighty corporate lawyers. Class action? Yeah, I'll get a buck back if we win. Maybe lower future fees could result. What should be going on is that the Justice Department or FTC should go after them. Funny how we haven't heard much activity from the feds on antitrust this administration. Ok, its not funny. It's very very sad that we have laws that won't be enforced. The court doesn't make decisions until someone complains and to complain to the court you have to have lawyers. I'd rather pay fees than pay lawyers.
I'll avoid fees when I can. And I'll continue to pay up because I still feel like I'm getting my money's worth.